Quantitative Market Research

AnswerNet MRC specializes in all types of quantitative market research.

Our quantitative market research services include Brand (concept and product testing) research, Social Science research, Consumer Package Goods and Durables research as well as Health Care, Pharmaceuticals, Media & Entertainment, Music tests and Business-to-Business research.

Quantitative research studies may also be conducted by phone, via the Internet or through the mail. Each research study is customized to the client's needs and the methodology best suited to your research objectives.

Our experience includes a multitude of quantitative research study types across most industry verticals.

Quantitative Research Study Types

AnswerNet MRC has quantitative research experience in and offers a comprehensive array of quantitative research study types including:

• Customer acquisition, retention and satisfaction research
• Concept testing including new concepts, line extensions, branding, re-branding, brand image and package tests
• Product testing including pack-out, placement and fulfillment services
• Ethnographic, Demographic and Behavioral Segmentation
• Advertising tests including recall, retention and motivation
• Television and Cable pilots, movies and music tests in a real-time Behavioral Response Amphitheater
• Social science research and political and government polling
• Brand and Category Awareness, Attitudes and Usage Studies
• Pharmaceutical and Health Care Research

AnswerNet MRC market research call centers are located throughout the US and Canada. Each facility is a state-of-the-art center enabling AnswerNet MRC to specialize in a wide array of study types conducted among both consumers and business professionals.

Our CATI-equipped phone rooms include speed/predictor dialers as well as Perception Analyzer dialing capabilities with live agent interviewers.

Our facilities are also IVR (Interactive Voice Response) capable for automated voice recognition surveys on both an Inbound and Outbound call basis.

Our continually trained interviewers assure the highest quality in data collection and interviewing. Every project is briefed thoroughly, monitored 10% as standard and validated a minimum of 20% of every study.

As our client, you have the option to monitor on-site or remotely utilizing your phone or your own PC via AnswerNet MRC’s streaming media capabilities online.

Wherever you might be, AnswerNet MRC is there for you!